Designed to be timeless and made to last beyond seasons, to be loved a long time. Our design philosophy is deeply rooted in creating effortless everyday wear that can be easily mixed and matched with pieces from the wearer’s own wardrobe.

Every piece is thoughtfully designed for the busy modern-day man who needs versatile and high-mileage pieces. Fabric choice is an important element in our design process. The brand uses mostly Italian, and Turkish fabrics which have good drape, are non-sheer and feel comfortable to the skin.

When it comes to pollution, the manufacturing process is the biggest contributing step in our cycle. We continue to invest in new technological solutions which aim to reduce our carbon footprint and revolutionise the way we make clothes.

From the farmer producing our cotton, to the retail clerk ringing you up, we are committed to fair treatment for all of our people. To ensure this we promote transparency so you can find out information about your garment at every step of the cycle.